When Jaspreet S. joined Action for Healthy Communities’ (AHC) Business Training and Support Development Program in Fall 2025, he came ready to grow his entrepreneurial vision into a sustainable business. Originally from India, Jaspreet saw the program as a chance to refine his ideas, strengthen his strategy, and take his fragrance brand to new heights.
Building a Business with Purpose
From the beginning, Jaspreet demonstrated exceptional commitment. He completed every training session on time, followed his weekly action plans, and actively engaged in mentorship activities. His dedication paid off — during his final pitching presentation, Jaspreet confidently showcased his perfume business and won prizes for his innovative concept and presentation skills.
His business model focuses on “affordable luxury” fragrances for Indian men, offering high-quality scents that blend elegance with accessibility. By identifying a clear target market and cultural niche, Jaspreet has built a product line that resonates with customers who value sophistication without excessive cost.
Turning Training into Real-World Impact
Through the program’s mentorship and personalized support, Jaspreet completed a business feasibility analysis, incorporating industry statistics and mentor feedback to strengthen his plan. He consistently refined his strategies — adjusting pricing, marketing, and product design based on both data and lived experience.
Jaspreet also went the extra mile by bringing product samples to share with classmates. This hands-on approach helped him gain valuable feedback while engaging peers in his journey. His professionalism, openness to feedback, and growth mindset reflect the kind of entrepreneurial spirit that thrives within AHC’s programs.
“Thank you so much for being the backbone of the program. I highly appreciate your [AHC] effort for facilitating us; the business training helped me so much to take my business to the next level.”
The Power of Mentorship and Community
Behind every success story is a network of support. Through business mentorship, entrepreneurship training, and startup strategy guidance, Jaspreet gained both the knowledge and the confidence to strengthen his brand.
The Business Training and Support Development Program empowers immigrant entrepreneurs and small business owners across Alberta to transform their ideas into thriving enterprises. By combining structured learning with one-on-one mentorship, the program helps participants build skills in marketing, financial planning, feasibility studies, and community engagement.
A Model for Growth
Today, Jaspreet’s fragrance business continues to grow, already reaching its target audience through local and online channels. His story highlights the importance of pairing vision with practical action — and how accessible training can make entrepreneurship a reality for newcomers in Canada.
Jaspreet’s success serves as a reminder that when creativity meets mentorship and accountability, small ideas can evolve into sustainable ventures that enrich both the economy and the community.
Learn More
Interested in starting or expanding your own business? Explore AHC’s Business Training and Support Development Program to learn how personalized mentorship, action planning, and skill-building workshops can help you grow your idea into a successful business.